Your guide through the AI era.

We build AI systems and automations for firearms, tactical, and outdoor brands.

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The AI era

Work is changing fast. We help you find your way.

You don't need to know AI. You need to know your business. We know both, so we map the path for you.

About 1 in 5 US businesses use AI now. For firms with 250 or more people, it's more than 1 in 3. [8]

The path

Five steps. One at a time.

01

Find where the time goes

Most teams lose hours every week to the same small jobs. Answering the same questions. Typing orders from one system into another. Chasing quotes. Leads that sit until Monday.

Workers say 58% of their day goes to "work about work," not the job itself. [2]

Where the work day goes

Most of the day goes to talking about work. Less than half goes to doing it. [1]

What is it costing you?

5
6
$

$48.62 is the average cost of one hour of a factory worker's time, pay plus benefits. [9]

1,500hours a year
37.5full work weeks
$72,930dollars a year

Based on 50 work weeks a year.

Your roadmap shows how much of this AI can take off your plate.

02

Build a system that does the work

We build it around the tools you already use. You don't switch software. It learns your catalog, your policies, and your lead times.

Easy questions get answered. Hard ones go to your team.
03

Test it before it talks to anyone

We run it on your real questions and check every answer. Anything it can't handle goes to a person, with the notes they need.

In one study, people using AI on a job it was bad at got the answer wrong 19% more often. That is why we test first. [6]

  • Order status
  • Lead times
  • Fitment
  • Warranty
  • Returns
  • Quotes
  • Not sure? It goes to your team.
04

Put it to work

It answers in minutes, day or night. Your people step in for the hard stuff. We check it every week and make it better.

7x

Answer a new lead within an hour and you are nearly 7 times as likely to talk to the person who decides. [3]

How fast 2,241 companies answered a new lead

Almost 1 in 4 never wrote back. The rest took 42 hours on average. [3]

05

Get time and money back

When AI is set up right, people get more done. Here is what the research shows.

Support agents with an AI helper

more issues solved per hour

AI help lifted the whole team, and new people the most. [4]

2.2 hoursa week saved by the average AI user [5]
1 in 5workers saved more than an hour a day where AI was set up and trained [7]

These results come from outside studies. They are not a promise. Your roadmap shows what fits your business.

GF Automations
Who we are

We come from this industry.

Banks and big platforms keep this industry at arm's length. We don't. We have spent more than ten years in it, from the sales counter to the front office. We know where the work piles up because we have done it.

10+ yearsin the industry
2A onlyfirearms, tactical, and outdoor brands
Marine veteranowned and run in Greensboro, North Carolina
Step one

Step one is free.

Tell us a little about your business. We will find where your time goes and send you a plan. There is no cost and no commitment.

FAQ

Do I need to know AI?

No. You know your business. We handle the AI.

Can AI answer questions about our products?

Yes, once we train it on your catalog and your rules. If it isn't sure, it hands the question to your team.

Do we have to change our tools?

No. It works with what you use now, like Shopify, GunBroker, your point of sale, your help desk, and your CRM.

How long does it take?

Weeks, not months.

What does it cost?

It depends on what we build. Most systems start at $1,500 to set up, plus a monthly fee to run it and make it better. Your free roadmap shows the price before you decide.

What happens after it goes live?

We check how it does every week and keep making it better.